Last week I was pleased to unveil our latest analysis of the Enterprise 2.0 marketplace for 2009 with over 70 social computing platforms evaluated.

The term Enterprise 2.0 (background) itself is used to describe "emergent, freeform, social" collaboration tools in the workplace. In their simplest form that means blogs, wikis, and social networks and we're seeing wide adoption of these types of tools in the workplace this year. In fact, nearly half of large companies around the world have these tools in one form or another.

The challenge is that because it's such an interesting space both in the consumer world and the enterprise, that means there are lots of players including commercial products, SaaS (hosted online), and open source. Sorting them out and figuring out which ones are strong contenders is hard work.

Read the full analysis of the Enterprise 2.0 Marketplace for 2009: Robust and Crowded.

The Enterprise 2.0 Marketplace Map is below, you can also click on the visual to expand it to full size. You can get a list of the companies and their segment ranking here.

Click To Enlarge

The visual is broken down into two primary: incumbent enterprise players that are frequently taking their CMS, DMS, and ECM systems and adding Web 2.0 features such as tagging, blogs, wikis, and user profiles, or Web startups and open source-based firms that have built Enterprise 2.0 apps from the ground up.

There's a third category that represents the Enterprise 2.0 "Sweet Spot". Only a few products reached this critical space (marked in green in the upper right) because they are both enterprise savvy and capable as well as had the right ingredients to enable Enterprise 2.0 and create vibrant internal collaborative communities.

Further Reading: The enterprise microblogging marketplace for mid-2009.

The folks over at CMS Watch have created their own version of the enterprise social software map as well. You can read the details from Tony Byrne and I've included one of their key graphics below:

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Dion Hinchcliffe, a well known enterprise architect and business strategist, is founder and Chief Technology Officer for the leading Web 2.0 and Enterprise 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, VA. He is a popular blogger on ZDNet and is also Editor-in-Chief of Social Computing Journal. While Dion spends most of his time helping clients become successful with Web 2.0, he is also a highly sought after keynote speaker at leading technology and business conferences around the world and publishes extensively about Enterprise 2.0, Web 2.0 and SOA. He is nearing completion on a book about Web 2.0 for O'Reilly. He was the founding Editor-in-Chief of AJAXWorld Magazine and Web 2.0 Journal and is co-editor of the recently-released Real-World AJAX: Secrets of the Masters. He is creator of the The Enterprise 2.0 TV Show, recorded in Times Square. He also operates Web 2.0 University, the world first and only dedicated business and technical education program for building the cutting-edge skills and acumen required to be successful with Web 2.0 design patterns and business models. Dion's Twitter Updates